The Purpose of A Film Poster
In todays lesson we talked through the purpose of a film poster and the different types. We listed the key conventions along with the language, colour, layout and visual representation of a film poster.
LAYOUT
- Images of the key settings and the main characters.
- What is the title of the film?
- What can you say about the way in which the title graphics have been written?
- Who is starring in the film? Where are the stars' names placed on the poster? Why?
- Why have the images been chosen?
- What do the pictures signify?
- What are the most important colours on the poster?
- WHat do you think the film will be about?
- Who is the target market?
- What clues are there to the narrative?
- What can you tell about the genre of the film and the types of characters from their facial expression, body language, stance, appearance and position on the poster?
- Is there an enigma being presented?
- Is the poster composed of a series of images?
- Is the key image a still from the film?
COLOUR
- What colours are used in the posters?
- Are they relevant to the genre?
- What clues do they give about the genre?
- How do they attract the target audience?
LAYOUT
- Are the images blended in without any concern for real perspective or size relationships between people and setting?
- How are the images laid out?
- Why are they laid out like this?
- Do you know the plot, genre, theme of the film?
- What shape is the poster?
- What style is the font, typeface and graphics?
USP
- What is the unique selling point in the poster?
- What makes it different from other posters?
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