Initially I started off with quite a pink background, as this has denotations of ballet. I positioned Darcey on the right hand side of the page with her arm reaching up towards the top of the poster. I then placed the title of the film in the middle of the page.
After editing my poster in the previous way I decided that the proportions of the poster were wrong. I re-started making my poster and this time I still kept Darcey on the left with her arm stretching up towards the top of the poster but I made the image smaller. I also changed the background colour to white rather than using baby pink, as I felt that this distracted the audience's attention away from the rest of the poster. I also want the poster to be quite simple.
I kept the same font as before but this time I positioned it at the top of the page. Together with the title at the top of the poster and the placing of the image of Darcey, it makes it seem as if Darcey is reaching for success, as she is stretching up towards the word 'success'. The audience's eye also follows Darcey's arm, therefore the audience will immediately see the name of the film.
I choose to use the font in itallics, as this makes the title appaer softer giving it a femine feel. This goes with the genre of ballet, as it is a soft and feminie type of dance. I decided to use the colour black, as I want to achieve a simple colour scheme. Also the colour black has denotations of the black leotard that Darcey is wearing in the picture, which conotes ballet.
I then added a conventional feature, to the botton of my poster, called the credit block to my poster, as this always features on film posters. The credit block includes key informattion about the film, therefore in my credit block I mentioned the production company, who it was by, the music and the talent involved in my film. I kept this is the conventional style of a block of black text in capital letters. I also included a web address underneath the credit block, as most films have websites due to the fact that this achieves viral marketing.
Finally I added a slogan to my poster in order to catch the audience's attention and to draw them in. I used a quote from my film trailer, as this links both of the promotion methods together. I created a housestyle by using the same font and colour that I used for the title of the film, as this gives the film poster continuity. However I did not make it as bold as the title due to the fact that I want the title to stand out more. I placed the slogan at the base of the arm on the left hand side, as the audience will see it before they follow Darcey's arm up to the top.
My Finished Film Poster






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