The purpose of my focus group is to draw upon respondent's attitudes, feeling, beliefs, experiences and reactions to my trailer. This will allow me to collect in-depth information from a group of people, which will then enable me to create a trailer that is suited to my target demographic. I need to refer to them throughout the planning and construction process inorder to find out what they like and dislike about the trailer.
How old are you?
What are your hobbies/interest?
What subjects are you currently studying?
What is your favourite film?
What is your favourite genre of film?
Where do you mainly watch films?
How do you watch films? ie. on dvd, in the cinema, on the computer etc?
How many films do you watch in a week?
How do you find out about films? ie. social networking sites, tv adverts, posters etc?
How many magazines do you buy every month?
What is your favourite magazine?
Do you every buy film magazines? If yes which ones and how often?
How much would you spend on a magazine?
What attracts you to buying a magazine?
What is your favourite feature on the front cover?
Do you collect posters? If yes what type of posters do you collect?
Where do you mainly see posters?
What is your favourite feature on a poster?
What part of a film poster makes you want to go and see the film?
My film is based on the genre of dance. Would you every watch a film of this genre?
Where would you expect to see a film like this? ie. independent cinema, blanket distribution etc?
Is there a gap in the market for this type of film?
What could be my unique selling point?
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