RESEARCH: Street Dance Movie Trailer

StreetDance

• This is more of a stereotypical movie trailer, which focuses on Streetdance.
• Sparks fly as the worlds of street-dance and ballet collide in the film streetdance.
• It is a 3D feature film from Vertigo Films.
• While training for the UK Streetdance Championships, a streetdance crew are forced to work with Royal ballet dancers in return for rehearsal space. With no common ground and with passions riding high, they realise they need to find a way to join forces to win.
• The film includes performances from Britains Got Talent dance sensations Flawless, Diversity and George Sampson, as well as from Matthew Bourne protégé Richard Winsor and breakthrough Brit actress Nicholas Burley.
• It was filmed in London.

Screenshots

The trailer starts with an establishing shot of London, as this sets the scene and it also reinforces to the audience that this movie saw filmed in London.

It then cuts between several shots of other groups competing at the competition. The shots are a mixture of long shots and overhead shots. The scene is dark and it lit by spotlights. In-between some of the clips it cuts to black before cutting to the next shot.

In this trailer it also shows  a wide shot of the audience, which has also been a common feature in other dance trailers.

The trailer features the official logo of Vertigo Films, which is the production company for Streetdance. This seems to be a conventional feature in all of the movie trailers that i have researched.

The trailer introduces the two groups of dancers using medium shots.

There is an aerial view of the training room. Followed by long shots showing the two separate groups of dancers and them dancing.

Another convention of dance trailers is using words or narration of the story. Each time this is seen it is in the same style and uses the same colours. This creates a house style and also makes the trailer flow. I should consider using this idea in my trailer.

The trailer also shows a variety of environments and scenes where they train. Instead of just seeing one training room.

The use of mirrors in this trailer creates an interesting effect. It allows the audience to see the front and the back of the actor.

There are also clips of the dancers training and using conventional equipment. This is usually a medium shots.

Finally, the trailer shows the dancers at the competition after all of their training. This allows the audience to get an idea of their goal throughout the achievement.